Lessons Learned From A TV Appearance

Since launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It’s been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and had the opportunity to answer viewer’s questions on branding and PR for small business. So I would like to share some lessons I learned from my TV appearance.

You Know Your stuff

TV hosts and producers don’t want to give you too much information about the questions. Why? Because they don’t want you to sound stilted and rehearsed when you give answers. You are generally there because you are the expert (or say you are) on that particular subject and because you do know your subject better than anyone else you will be able to answer questions spontaneously.

But you should think about some possible questions they may ask and prepare answers beforehand. Ask your partner or a friend to ask you a few questions and have a rehearsal ‘ practice. You can find out what angle are they taking? What are they expecting from you ‘ what are the question areas?

Research

Watch the program beforehand to get a feel for the type of show it is if you can. At least look up the website and perhaps view a video clip or listen to a podcast. Find out as much as you can about the program on which you’re being asked to appear ‘ is it live or pre-recorded? Is the audience completely general, or is it targeted at housewives or business people? Think about the points you could make which are most interesting, useful and relevant to that particular audience.

Arrive early so you can meet and chat with other guests, hosts, producers to feel a bit more comfortable and familiarise yourself with the surroundings.

Get to the Point

Do try and get to the main point of your answer quickly without wafting on. A short, sharp, interesting point works best in the media especially for television and will be easier for viewers to remember. If you don’t give enough information the interviewer will simply ask a follow-up question.

If you have something to promote (such as a book) keep it in mind and look for an opportunity to get your point across. All well and good being great media “talent” but you could use the opportunity to at least promote your business name. Try and be in control and use every opportunity to get your message across.

Have Something to Say

Be aware of the latest news, gossip or current affairs stories particularly that relate to your topic. Read the papers, listen to radio and be as informed as you can because you never know what might come up during the interview. If there are controversial issues in your area of expertise, work out where you stand, and what you should say. It is better to respond rather than say “no comment”. Don’t be afraid to put your point of view across. If you don’t know the answer, say so.

Make It Interesting and Descriptive

Make your answers more memorable by using real stories and descriptive words. Cut through the clutter with words that paint a picture in the mind of the listener. As an example in a radio interview I did, I told a story about a young journalist interviewing a well know media personality and used the word “hyper-bowl”, the media identity kindly corrected her and said the word is pronounced “hyper-bo-lee”. We made it a fun, interesting reference to the issue being discussed.

Friendly and Attentive

Remember that what you’re really doing is having a conversation. Listen to the interviewer’s questions. The host will appreciate your attentiveness. Use the interviewer’s name to make it more personable when answering questions.

If you’re doing an interview face-to-face use eye contact and try and interest the interviewer in what you’re talking about rather than thinking ‘ do I sound OK ‘ do I look alright on TV. If your eyes flicker around during a TV interview, you look uncomfortable, and possibly a bit shifty. If you keep your eye-line focused on the interviewer, you will come over as being in command of your subject. Just try and relax and take your time. And remember to smile, you will look and sound a lot friendlier.

Animation and Gestures

Be bright and buoyant in your answers. You need to be slightly more animated and larger than life. Pep up your delivery so that it is energetic and enthusiastic, rather than dull and low-key. Television is entertainment after all and broadcasting is a performance! The more engaging you appear the more interested and involved the audience will feel. It’s perfectly okay to move, rather than sitting stiffly and looking unnatural. Just be aware of exaggerated movements or unconscious movements such as flicking your hair or tapping your fingers. If you always ‘talk’ with your hands, like I do, that’s okay; just don’t over do it. Also be aware of knocking your microphone, movement or other sounds that may interfere. Look & Sound Good

Always take time to warm up your voice. You will come across as more articulate and authoritative. It will help prevent a “frog in the throat” during the interview. Sip room temperature water before and during the interview. Never drink anything too hot or cold and nothing with milk in it otherwise you’ll be constantly clearing your throat.

Dress well and look your best.

Take your cue from the presenters on the show you’re appearing on. Perhaps it’s business casual for a morning show or more business corporate for a news show. Wear make-up. OK guys maybe just a touch of powder to eliminate shine.

If you stumble, or slip-up, or use the wrong persons name like I did during my interview, just forget about it and move on. Even top TV presenters make mistakes.

Did I manage all of the above in my interview? Probably not. But the key is to relax and enjoy the interview as much as possible ‘ after all it is your opportunity to promote your business, product or service and hopefully raise your profile and profits.



The Indian Media Fraternity

The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.



The Power of Publicity – Finding Your Media Niche

Whether you are the owner, manager, or public relations director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company. What is publicity? It’s non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers. Through publicity you build mutually beneficial relationships between your business and the public on whom your success or failure depends.

When it comes to publicity, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. But time goes by… and after they realize there aren’t any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. All of that time and work goes down the drain. You’re back to square one and you start over, but to no avail. So how do you end the vicious cycle of disappointment?

Research can make or break your pitch

Research. Plain and simple, you need to know your audience and know your media market. And research is the key to both.. So first and foremost you need to take a look at your message and ask yourself a few questions–is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting–how old is my audience and what is their target household income? The answers to these questions will help you craft your ‘pitch’ and determine which media outlets you should target.

While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.

How do I get on TV?

TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or informative ‘how-to’ segments. They want compelling conversation and pictures that will grab the viewers’ attention. They don’t want a ‘talking head’ rattling off statistics or blatantly plugging a new book.

Worried that your message isn’t visual? Try this- ask yourself how you’d explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The pitch we created offered interviews discussing the importance of life insurance and why it’s vital for women to protect themselves for the future. Sounds like you could sleep right through it, right? But we offered more than just the interview. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. The TV stations turned them into graphics and voila– it became a very powerful visual story that was successful for our client and the media.

Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience. The early morning shows are usually watched by working adults and families getting ready for school. Notice how the news formats shift into more of a talk and lifestyle segment that’s sprinkled with news ‘updates’ after 8AM when most commuters have already left for work?

Saying Your Piece on Talk Radio

Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.

Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.

Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.

Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.

During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews–while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners – 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.

Getting Yourself in Print

Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot story is released to offer your expertise or an interview on the topic. Magazines, on the other hand, often have a 30 to 60 day lead time. Research the publication you want to contact and make sure they have a reporter who covers your topic or message. It’s also helpful to offer quality visuals. For example, restaurants offering a recipe, a gym offering tips to a tighter tummy, even the latest trends in jewelry, can all be accompanied by photographs to support the story.

I’ve Narrowed the Search, Now What?

Once you know the types of media you want to target, how do you know which TV stations, radio stations, or print publications are in your area? You can always subscribe to some sort of media list, but why would you do this when the internet is full of free media information? Some websites you may find helpful are www.radiolocator.com, www.usnpl.com, www.newspapers24.com , www.mondotimes.com and www.newslink.org. You can also use a basic search engine and search for your city + media, for example type in “Tampa Media.” You’ll find a whole list of media outlets at your fingertips.

Now that you’ve found a list of media contacts, you’re well on your way to creating a Power Publicity campaign to drive business to your company. Now that you understand why it’s so important to find your media niche, next up in our series, we’ll focus on creating a powerful message. To be successful at publicity, you must create your message specifically for your target audience and then find the best media vehicle to drive your message home. That’s why pushing those standard press releases didn’t work for you in the first place.

About Marsha Friedman:

Marsha Friedman is the CEO of EMSIncorporated, (EMSI) a leading publicity firm that has represented many well known clients such as Motown’s Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears.

About EMSIncorporated:

EMSI is a nationally-recognized publicity firm specializing in arranging interviews on radio shows around the country, appearances on local and national TV and obtaining editorial coverage in newspapers and magazines.



Not Just Newspapers in Trouble – TV Stations, Too

This is an interview with Paul Conti, instructor in communications at The College of Saint Rose in Albany, N.Y.

Q: What do you think of the idea being bandied about that governments as a last resort should bail out failing newspapers?

PC: Bad idea. I do believe in newspapers. I believe that free journalism (unrestricted reporting) is essential to democracy. But having the government pay to keep the press afloat is just a bad idea. How can you report on what the government is doing when they are responsible for your paycheck? Even if there is some sort of “firewall” to protect the newspaper from influence, how do you dispel public suspicion? As a former working journalist (30 years), I am committed to continuing the craft, but not by government intervention. Newspaper owners must find the new business model.

Q: In the event governments decide to do it, should they attach conditions as is being done for other bailout loans and grants or should it be a blank check?

PC: Again, I’m really against it, but if they were foolish enough to take the money, it would have to be unconditional. Look what happened to public TV during the Bush administration. In the first term, the Bush team tried to wrestle program control away from the people running the Corporation for Public Broadcasting because, according to them, the viewpoints were too liberal. I believe they used the words “unbalanced” but that’s what they meant. Whether they were or not was irrelevant. The fact that they tried to affect program content is evidence what happens when you take the government’s money in a media business.

Q: You previously were news director of NBC affiliate WNYT. Are TV stations facing the same problems as newspapers to the extent that some or many of them might go out of business? What kind of experience was it for you to work there?

PC: To some extent, yes, TV stations are facing the same pressures and are confronted by the same business issues. In newspapers, their core audience is dying, literally, and newer younger consumers do not choose to read newspapers. In TV, the issue is that the audience is scattering. Newer (younger) consumers don’t watch or consume their product. They have far more choices, so the audiences are getting smaller. In the end, it leads to the same basic problem.

The TV stations cannot sell enough ads to make the money they want to make to support the business long term. Their solution is to change their budgets by reducing costs. It makes the bottom line look better for a short period of time, but the content becomes bland and meaningless, which means it becomes less useful to viewers and the viewers start using other choices. Keep in mind the profit center for a local TV station is their local news product. The most successful TV station in any metropolitan area in the country is the one with the “best news ratings.”

Having fewer reporters or less experienced reporters (who will work more cheaply) necessarily means less content for the viewer. It also means the content you get is less meaningful. Enterprise stories or investigative stories which take time to adequately report are impossible to gather. The reporters are dispatched to cover fires, car wrecks and other crime or public safety related stories. Those are easier to gather, but less meaningful to a larger audience. It fills up the time in the newscast or space in the newspaper, but it’s like Hamburger Helper. It fills up the plate without any nutrition. If the content of the newscast is less compelling, then fewer people watch. That means ad rates cannot increase or the ad rates go down. In the end it’s the same cycle as the newspapers. You can continue to cut staff to make your books balance in hopes of riding out the recession. Still, the basic issue is the business model is dead.

Historically, TV stations and newspapers sell on a cost per thousand basis or CPM. It’s a “wide net” theory of marketing and advertising. When consumers had fewer choices, audience sizes were bigger and the ad would reach enough people to generate a demand for the product being advertised. Audience sizes for individual media shrank over the last decade. The rate they are shrinking is accelerating. That means the cost per thousand is increasing even if the ad rate stays stable, which it cannot. Since fewer consumers are seeing or reading the individual ads, there are less consumers motivated to buy or use a product or service promoted in the ad. Newspapers and TV need to find a new business model, one that does not rely on CPM.

As far as my personal experience goes, I saw the storm clouds gathering when I left the industry. I am not an economist, but I knew the industry that paid me the previous three decades was about to suffer greatly. I sat through collective bargaining sessions with labor forces that became increasingly contentious and I did not have the stomach to watch the news staff be disassembled. There were certainly financial pressures during my last several years as news director of the TV station, but nothing like today. Fortunately for me, I had a plan. I went back to school, got an additional academic degree and The College of Saint Rose invited me to teach as an adjunct. That led to a full-time teaching opportunity. I’m am very glad I did not stay longer even though I loved the day to day process of news gathering.

Q: From your years of experience in journalism and teaching it, is there anything newspapers can do that they’re not doing to improve their chances of surviving?

PC: Lots of theories. Not many good ideas. The conventional wisdom is that they will have to rely more on the Internet and new media for revenue. Here’s what I’m telling my students. The content engine for new media is old media. Take away old media and what do you do with your I-Pod or where do you go with your browser? New media forms generate pennies. Old media forms still generate dollars even though the dollars are shrinking. Frankly, my students want and expect everything “on demand.” They are not specifically loyal to media brands. They do not care what the source of their media content is as long as it entertains or informs them. If I were running a newspaper’s city room, I’d be sprinting to create more “TV News Stories” that people can watch on their web sites. A few newspaper companies are doing this, but the vast majority simply send one of their “print” reporters out into the field with a substandard consumer camera to record a news conference. Yes, that’s content, but it isn’t good content and it won’t attract younger readers. They need to mimic the styles that TV reporter do with visualizing stories. Every story in the newspaper should have a companion video version available on demand.

The one small piece of good news out of Internet monetization is that web users consider a 10- or 15-second ad that precedes watching a video to be a fair price to pay for free content. They ignore most banner ads. They ignore the fly outs on web sites. They click away from “cover over” ads. They will sit and watch the 10- or 15-second ads that precede video. If I were newspaper companies, I’d be looking at ways to hire some of the TV reporters and producers who have been laid off. That’s their expertise and many of the victims were very experienced. I realize many newspapers are in no financial condition to do it. Frankly, they should have been moving in this direction three years ago.

With the prospect now that many newspapers across America are on the brink of bankruptcy, what do you think the effect will be on our society if they don’t make it?

PC: I think it’s very bad news for democracy. Americans may love to hate their media (depending on their mood) but they rely upon it to report the best AND THE WORST of what happens each day. It is a favorite trick of elected officials to make media the scapegoat for just about anything, but Americans still rely upon it to be their impartial voice, even if they complain about media bias. If some newspapers and local TV stations go out of business, the demand for their product will shift to different venues. Independent and small journalism “stores” will spring up without the legacy costs of the old media businesses. They may sell their product to TV stations that remain or use it directly on the web and find sponsor support directly.

(The College of Saint Rose is a private, independent, coeducational liberal arts college in the heart of New York’s capital city. Saint Rose offers 66 undergraduate and 45 graduate fields of study and serves more than 5,000 students.)



India’s Influential News Media

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.



Watch Satellite TV Online Quick Tips

Anyone who wants to watch satellite TV online can do so quite easily in today’s context. This is already happening with the emergence of PC satellite TV software. PC satellite TV software is one nice and neat piece of software application people use to watch satellite TV online via internet connection. This technology though new is fast catching up with the rest of   TV   media  world and are now providing more than a million TV viewers with instant access to TV channels from many countries such as US, UK, Australia, Canada, China, Germany, Italy, France and more. So if you are considering to watch satellite TV online, here are some quick tips to get you started.

A PC satellite TV software is needed to power up your computer to receive satellite TV channels. Of course, an internet connection is the other part that completes the equation. There are probably a dozen of software resources online that offer satellite TV software to watch satellite TV online. But not all can do without satellite dish installation. A few of the packages out there still requires some hands-on set up of hardware equipment. But you can skip these ones and only go for those that can give you instant access to watch satellite TV online without any hardware installation.

While you might be so excited to watch satellite TV online now, there are a couple of things you really need to know when looking for the best offer for PC satellite TV software. One key factor is the internet connection speeds the software supports. It will become a big headache and nightmare to you when you realize that the software you just bought does not support low speed internet connections. Be sure to double-check on the requirement for the internet connection. Those who are using dial-ups should pay extra attention to this. For others who are using broadband, this is less of a concern as most software are compatible.

The next point when looking for software to watch satellite TV online is to compare the number of TV channels they provide as part of the package. It can vary from hundreds to thousands of channels. In most cases, there should be a price range difference as well. Expect to pay more for more channels. But I would advise you not to pay for something that costs you above $70 or charge a monthly subscription. You can easily find cheaper options to watch satellite TV online that give you more value-added benefits such as bonus media files etc.

All the PC satellite TV software tend to be able to perform the same function, that is to allow you to watch satellite TV online with your computer. But the setup or installation may be a bit different. Even the user interface can vary which is expected since they are developed by different companies. No one likes to dabble with messy installation or hard to read instruction manuals. We are impatient creatures, or rather most of us are. Asking us to read through a 100 page instruction booklet just to learn how to install and use the software is going to be painful. Fortunately, there are several software packages which are pretty much plug and play. Downloading and installing the software takes no more than an hour even for the most inexperienced user. After that, you can quickly enjoy the movies and TV programs when you watch TV online.

One big pull factor to watch satellite TV online is perhaps the choice and variety of TV programs you can find online. From movies to sports events and even radio, you can search and find a program that you would love to watch. Local TV stations may not screen programs round the clock. But when you watch satellite TV online, you are basically tuning into global channels. These channels are broadcast around the clock 24 hours a day. So whether you are a late night movie viewer or an early bird, you can still catch your favorite sports news and games, or TV entertainment show from some corner of the world. And you can always save the channel in your bookmark and come back to watch satellite TV online later at your own convenience.

Discover more about how you can watch satellite TV online can always sign up for my satellite TV mini-series for some quick information.



Comparing Three Set Top Boxes From Logitech, Apple and Western Digital

There are several set-top boxes available for sale out there currently, and three of the far more affordable digital media receivers are the Western Digital WD TV Live Plus 1080p HD Media Player, more frequently referred to as WD TV, the eponymous Apple TV, and a slightly expensive one, the Logitech Revue with Google TV.

Logitech Revue

Google has overcome all of us definitely with their effective internet search engine that altered the way we looked at the web. Right now, it truly is looking to replicate that act with television watching. The Logitech Revue is certainly one earlier merchandise that sets the Google TV application to work.

What the heck is the Logitech Revue with Google TV? It is hugely just like other internet-to-TV receivers which includes Boxee, or Apple TV, nevertheless the main variance is that it really is driven by Google’s very own Google TV software program. Google TV is referred to as “ground-breaking” for its power to connect to lots of on-line media and then to combine it together with your   TV   media . As opposed to other  TV   media  players, there’s an extremely good wireless keyboard (which you’ll work with to search motion picture titles and various other video clips way quicker than you possibly could before) including a built-in Google Chrome web browser.

It is not a very small device, nonetheless it is very lighter, weighing just 1.32 pounds. Installation is fairly ordinary, and in addition the Revue will also take you step-by-step through almost everything, which may include starting your unique Google accounts. The Revue is also in a position to operate alongside the line of Logitech Harmony universal remotes.

A large drawback to Logitech Revue is this: by press time, despite the fact that it might theoretically connect to an array of media, it is remaining blacklisted by significant issuers of content along the lines of Hulu and ABC. Google persistently is discussing with all the main content material providers to help make these television shows available through the Logitech Revue and other Google TV boxes. Essentially, the Logitech Revue with Google TV is a real possible game changer, with cool Logitech systems properly woven into the Google TV tech.

WD TV

WD TV, at its most rudimentary level, is actually a system digital media streamer, in a position to distribute video and other content from Netflix, MediaFly, Flickr, Pandora Radio as well as others. You can also deliver YouTube clips from the WD TV and view it in your TV in crystal-clear 1080p.

One of the better features of the WD TV is its connectivity capacities. As you can see on the unit’s frame, it’s got no less than 5 diverse sockets for assorted inputs, such as USB and ethernet. The USB capacity of WD TV is awesome: it could read nearly all storage unit thrown at it, especially portable hard drives and card readers.

An additional neat factor concerning WD TV which is not seen in some other rivaling gadgets is the fact that it could play practically all main media formats, as opposed to Apple TV, which rejects incredibly typical files along the lines of.AVI. It does not use lots of electrical power while the pricing is so cost effective for a receiver that can execute nearly every thing. Nevertheless, most testers would not advocate purchasing the preceding editions because of glitches that weaken the performance of WD TV. Western Digital has sorted out those issues today. If you want major network internet streaming, even so, then you should look into the WD TV.

The user-friendly user interface makes the WD TV a good purchase, and in case you undoubtedly have plenty of movie files in your pc or in other places, simply send it to the WD TV and it may play on your own TV like a charm.

Apple TV

The net is gradually starting to replace the television when it comes to visual enjoyment. Let’s be realistic – almost all of our television shows are offered on the net, and video streaming sites such as YouTube has furnished us all a whole brand new assortment of media to consume. Bluntly speaking, we are gradually deviating away from the television and becoming progressively more dependent towards the Internet.

Just how do significant organizations cope with this developing trend? The one logical option: driving the web nearer to the tv screen. Google did this with Google TV, and brand-new projects just like Roku and Boxee Box are making swells throughout the year in relation to their progressive internet-to-TV gadgets. Recently, Apple has got their very own solution to the very competitive arena – Apple TV (2010)

Apple TV is different from the gadgets mentioned previously since it has unique access to apple iTunes, that allows customers to rent out tv shows at a really cheap cost. Not just that, it’s an entirely compact device, fitting the palm of one’s hands. As tiny as it really is, though, it is capable to dish out high quality 720p videos, with unmatched quality that is better compared to those of cable TV’s. As with most Apple solutions, simpleness is essential, so you will probably be pleased with the minimal method they have utilized for the Apple TV, particularly the remote control. It just has 2 buttons along with a four-way navigation rocker, rendering it extremely user-friendly to novice customers seeing that it is not difficult as most remote controls are.

The newest variation of Apple TV arrives with the Apple AirPlay feature, allowing that you shift any content you’re enjoying from your iPhone or iPad to the Apple TV in real time. For instance, should you be viewing a YouTube video via your iPad, a simple tap can move the clip to the Apple TV, and you may watch the video on the TV readily, exactly like that.

The merely problem with Apple TV may be the inavailability of a few of the more established computer platforms such as AVI, and also the constrained amount of media content material you possibly can lease. Nevertheless, Apple TV continues to be a high-quality internet-to-TV gadget, going above the user-friendliness of competitive devices, and also the movie quality too.



UK Media Advertising

ADVERTISING ON UK MEDIA

There are many options for advertising your brand, product or service within the UK advertising marketplace.
Below is a list of the various media options available to you.

Television
Radio
National Press
Local and Regional Press
Magazines
Cinema
Posters

Within each of the above media there are even more options available to you.
However within this article I wanted to take this opportunity to take you through these various traditional media services, and impart my knowledge.
The reason behind this is I am in the process of building a new client portfolio and would like to offer my services to those of you who are interested in promoting your products or services in the Uk, but are not sure of where to start.
Let me also state that I do not intend to make this too technical, and intend only to make available to you the topline information to give you an outline understanding of what can be achieved.

Television

I have written an article on the early days of planning and buying Uk TV advertising which you can read by clicking here.
One of the most important and interesting changes in Uk TV advertising in the past decade, is the launch of Satellite and Digital TV channels in the UK. Which at the end of the day has basically reduced the entry cost level onto TV for many advertisers, it has also created many more viewing and buying options.
The choice and selection of TV channels are now in the region of 200+, but what does this mean?
Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV.
Let me take you through the various options available.

ITV
Can be purchased on a regional basis, and within various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.
Also ITV has a number of national satellite channels ie ITV2,3,4.
Within the ITV1 natoinal and even the satellite channels airtime can be purchased across a number of time bands:

Coffee Time (early morning pre-noon)
Daytime (1200-16.30)
Pre-Peak (16.30-18.00)
Peak (18.00-22.00)
Late off Peak (22.00-)

NB:These time bands are a rough guide for all stations.
So as an example if you have a brand that is targeted against adults 50+, they can be reached by promoting your product or service during pre-noon and 16.30-18.00 (which is a prime time slot for this age group).
Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.

BREAKFAST TV

Is generally between 06.00-09.30 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service.
Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.
You will note that GMTV carries quite a large number of toy advertisers.

CH4

Similar to ITV though tends to be younger, however is available nationally and by macro regions.
CH4 also operate their own satellite stations +4 etc, which again offer a wide range of opportunities for reaching your target market (or as I say potential customers).

CH5
Available on a national basis.

Satelite/Digital Tv

The options available to you on these stations are huge, so rather than go into too much detail I will be brief. There are channels covering virtually every subject you can think off, from holidays, history, sport etc.
It should be noted though that satellite tv channels can only be purchased on a national basis, though the entry levels will be lower than launching an ITV1 campaign.
I should also make you aware though that ITV1 audience levels will also be higher than the satellite channels.

COMMENTS
It was my intention to keep the above information brief and just to give you a feel of what is available. The skill in understanding this marketplace background is where I come in with over 30 years of background and direct contacts with the media owners.
The research audience data in the UK is highly sophisticated and this can be discussed, should you be interested in advertising on TV,
Before I move on here is a list of the TV comercial sizes that can be purchased:
10′, 20′, 30′, 40′ and 60′ seconds. (the average Uk TV commercial is 30 seconds).

RADIO

‘The theatre of the mind’ as I call it or as known in the industry.
Commercial radio in the Uk can be purchased locally or on a national basis. The flexibility of radio is the benefit of immediate call to action and can be used in any combination with other media or stand alone.
Local radio can be very cheap and a great way to promote any product or service, and add frequency to any campaign.

NATIONAL PRESS
Who said national press was dead, national press still attracts millions of readers day in day out.
The main uk titles are:

Sun and News of the world
Daily/ Sunday Mirror
Daily/ Sunday Mail
Daily/ Sunday Express
Daily/ Sunday Telegraph
Daily/ Sunday Times
Daily/ Independont on Sunday
Daily/ Sunday Star
FT
(there are other titles)

The various titles above reach a wide range of demographics, and can be planned to reach your target market using an array of sizes in colour or black and white. Lets not forget they also carry a wide variety of supplements which cover many topics ie Fashion, Food and Drink, Motoring etc.

LOCAL and REGIONAL PRESS

You will find thousands of these titles throughout the Uk, from free sheets to paid for titles.
They cover virtually every town and city in the UK.
They tend to cover just local news and events, and carry local classified advertising.
A great combination with local radio.
However if you are launching a product or service nationally and using local/regional press, you should compare the cost of a local/regional press campaign with national press. As sometimes you will find the national press option more cost-effective.

MAGAZINES

There are too many glossy magazines to list here, however there are many available within the Uk. Covering every topic and lifestyle you can think of.
From ‘Cosmopolitan’, ‘Homes and Garden’ to ‘Fish friers Gazette’ yes really.
The opportunities for reaching your potential customers (target market) can certainly be achieved with good planning and buying.
Within the glossy titles you can purchase (as an example) 1/4pages, 1/2pages, pages and double page spreads etc.
The key to getting it right is knowing your budget level and creative treatment and finally your target market.
Once this is set it’s just a matter of good planning and negotiating on your behalf.
It should also be noted that many of these titles also carry classified advertising.

CINEMA

Cinema is an excellent media opportunity for exposing your brand or service to the younger end of the market ie 15-25 year olds. Using longer commercials which add great impact.
Cinema can be purchased in many packages from a particular genre to locations throughout the UK.

POSTERS
Or outdoor as we like to call it in the media.
This covers a wide range of media options:
Static posters
Buses
Taxis
Mobile posters
London underground
Railway advertising
Bus stop advertising
Store advertising
Airports
Ferry ports
It varies quite a lot and the opportunities are vast.
The key to any outdoor poster advertising in creative copy. By this I mean if you are placing a static poster wherever it may be, the copy must be short and concise, as your creative message has to be seen and understood quickly and easily, as passers by only have a shorttime frame to take onboard your message.

With locations such as bus stops railway stations and inparticular the underground stations it is possible to impart more copy as your potential viewer has more time to read your advertising copy.

The larger outdoor static sites are an excellent way for promoting your branding proposition.
With store posters being ideal to reach your potential customers at their point of purchase
Outdoor media opportunities can be found throughout the Uk, from high streets to airports.

COMMENTS

I have tried to give a rough guide to the various media opportunities available to you throughout this blog for promoting your brand, product or services. I will update this article from time to time and hope you have found some of this information useful.

If you are considering advertising within the Uk and need further help you can contact me by e-mail harrymedia@aol.com



Digital Media Player Guide Review – Western Digital WD TV Live Network – Ready HD Media Player

If you are looking for more bang for your buck then the Western Digital WD TV Live Network-ready HD Media Player WDBAAN0000NBK-NESN has some of the best features and capabilities on the market. The WD TV live is a very popular digital media player, and is highly rated by its owners for ease of use and functionality. WD TV Live added some key upgrades from the previous release from Western Digital, the WD TV. This player is network ready, provides video playback up to 1080p TrueHD and digital sound though the media player optical output or the HDMI output. One of the biggest improvements were to the menu system for selecting your media.

Western Digital WD TV Live Network-Ready HD

The WD TV Live digital media player is a media streamer that allows you to stream your video, music, and photos to your high definition TV and play your audio via your home theater system. This player does not come with an internal hard drive, but rather must be connected to a USB mass storage device or network containing your media files. The recommended storage drive is the Western Digital My Book Essential USB 2.0 Desktop External Hard Drive (1 Terabyte -1TB Model) which will provide ample room to store lots of movies, photos, and music. As it comes from the manufacturer, the WD Live HD is a hard wired network ready media streamer. There is nothing to prevent you from going wireless also with a USB wireless dongle. A popular wireless adapter for the WD TV Live is the Linksys Range Plus Wireless USB Compact Adapter that will let you connect to your existing home or business wireless network. Either wired or wireless this digital media player has it’s competition cut out for it. It is very similar to the Patriot Box Office HD and the HDX1000 Network Media Tank, but it doesn’t offer the feature of adding your own internal hard drive to the media player itself. If this isn’t a concern then the WD TV Live is really a fantastic media player. It offers the latest and greatest including 1080p true high definition through HDMI and Dolby Digital and DTS Encoders. Here are the goods, on the WD TV Live:

Includes HDMI 1.3 port, Supporting up to True HD 1080p

Connect external hard drives directly or connect to your network to view movies, photos, and music

USB port for USB drives

Audio formats: MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Video file formats: AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Photo formats: JPEG, GIF, TIF/TIFF, BMP, PNG

Connections: Video: HDMI v1.3 (up to 1080p), Composite Video Out; Audio: S/PDIF Optical Digital Audio, Other: 10/100 Ethernet.

Remote Control Included.



Multi-Media Systems for Home Televisions

If you have a PC or laptop that has XP Media Center Edition, or any premium version of Windows Vista or Windows 7, you already have the tools you need to start building your own home media system. With your own multi-media system, you can control your music and TV with one remote control or your mouse.

Its designed to play your videos and music from your own hard, drive, any location in your home network, or any optical drive it has access to. Media which is managed by Windows Media Center can also be forwarded from your home network to TV sets when you add a Windows Media Center Extender or an Xbox 360.

Add a TV Tuner card to your system, and you now have the ability to play back and record your favorite TV shows in HD or Digital Cable. The recordings can be saved in DVD form, or they can be transferred to a portable media player.

WMC can add your music into the mix through the use of RCA type cables from devices such as cassette decks or video recorders, microphones, and other inputs. Windows Media Player also organizes music on your computer. Unless you specify another location, the music files are stored under My Music, and are arranged in alphabetical order. You can make your playlists so you can hear the music in any order you wish. Windows Media Player allows you to pause, fast forward, or rewind and repeat the music just like any other media player you have used in the past.

WMC can also play back video from URL’s when you add a third party plug-in, and this also allows you to access server and client side playlists on your network. Media Center also supports all FM tuned radio stations so you can tune into your favorite radio show anytime you like. You can also synchronize your smart phone and other portable devices with Media Center.

Windows Media Center is the place to start synchronizing your very own home multi-media center. With the recent release of Windows 7, Windows Media Player has been revamped and now has even more options for making your music and TV experiences the very best ever.